Marketing Coordinator #DFC04082025

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REPORTING TO: Marketing Manager 

JOB SUMMARY STATEMENT: We are seeking a dynamic and detail-oriented Marketing Coordinator to support the development and execution of marketing strategies for our valve manufacturing company. The role involves coordinating marketing activities across South Africa and supporting global subsidiaries to ensure brand consistency, lead generation, and market growth. This role requires strong organizational skills, leadership, and the ability to multitask in a fast-paced environment.  

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):    

• Coordinate Product Launches and Campaigns
  Manage the rollout of new products and marketing campaigns, ensuring timely execution and consistent messaging across all regions. 

• Manage Digital Marketing Activities
  Oversee website updates, SEO efforts, email marketing, and social media content to enhance online visibility and engagement. 

• Create and Maintain Marketing Materials
  Develop brochures, datasheets, presentations, and other collateral that effectively communicate product value and brand identity. 

• Organize Trade Shows and Events
  Plan and coordinate participation in industry trade shows, exhibitions, webinars, and customer events, including logistics and promotional materials. 

• Conduct Market Research
  Gather and analyze market data to identify trends, customer needs, and competitive positioning, providing insights to inform marketing strategies. 

• Monitor and Report on Campaign Performance
  Track marketing activities and report on key performance indicators (KPIs), campaign ROI, and lead generation metrics. 

• Collaborate with Internal and Global Teams
  Work closely with sales, engineering, and product teams, as well as international subsidiaries, to ensure cohesive marketing efforts and support localized initiatives. 

• Maintain Marketing Databases and CRM Systems
  Keep marketing databases and CRM platforms up to date, ensuring accurate tracking of customer interactions and campaign effectiveness. 

• Ensure Brand Consistency
  Uphold brand standards across all marketing channels and materials, maintaining a unified brand image globally. 

ACADEMIC QUALIFICATIONS:   

• Bachelor’s degree in Marketing, Communications, Civil/Mechanical Engineering or a related field (preferred). 

• Experience working with international teams or subsidiaries is a plus. 

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. 

EXPERIENCE:   

• 2–4 years of experience in B2B marketing, preferably in industrial or manufacturing sectors. 

KNOWLEDGE, SKILLS & ABILITIES:   

• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and CRM tools (e.g., HubSpot, Salesforce). 

• Familiarity with digital marketing platforms (Google Ads, LinkedIn, Mailchimp). 

• Strong organizational and project management skills.